Serious About Transforming The Auction Industry

Posted On : 2020-10-19

The Services SETA launched the virtual Auctioneering Masterclass to connect young and aspiring auctioneers with leaders in the industry. They virtual masterclass series takes place from 19-23 October



Experienced industry leaders will lead discussions to transfer critical skills and mentor aspiring auctioneers to promote and grow the industry.


According to the latest research, the auction industry generates a gross turnover of approximately R41bn. However, most of the earnings are concentrated among a small group of large companies, and there is a severe shortage of skills.

To promote and transform the industry, the Services SETA set up a panel of industry representatives and overhauled its training material, among others. The Services SETA is also recruiting new training providers and learners who are interested in acquiring an auctioneering qualification. To support this transformative effort even further, the Services SETA launched the virtual masterclass series where the

best auctioneers and industry leaders will share their knowledge with anybody interested in learning. The masterclass series will be available through Services SETA’s new e-learning platform. The classes will cover lessons such as bid-calling, starting an auction business, industry regulations, finding stock, auctioning art or livestock, women in auctioneering and many other progressive topics. After each class, the hosts will be available for a live question and answer session where

attendees can deepen their knowledge even further by interacting with them directly. The classes will be like sitting one-on-one with the best minds in the auction industry.


Masterclass Schedule:

DAY 1: Getting Started in Auctioneering - Mr. Gift Ngwenya

DAY 2: Behind the Scenes of an Art Auctioneer - Ms. Susie Goodman

DAY 3: A Day in Livestock Auctioneering - Mr. Francois Knowles

DAY4: Transformation and the Business of Auctioneering - Me. Teleni Shabangu & Vutomi Mabunda-Jones

DAY 5: The Future of Auctioneering - Dr. Tirhani Mabunda


The Services SETA is committed to promoting auctioneering and assist new participants in the industry. Whether you are just interested in auctioneering, or if you are working in the industry and want to deepen your knowledge, this will be the best opportunity to get involved.

More information about the Auction Masterclass can be found on and the following

social media handles:


Facebook: @SouthAfricanAuctioneers

Twitter: @sa_auctioneers

Instagram @sa_auctioneers


Hashtag: #AuctionMasterclass